5 Ingredients for a Great Book Launch

ONE: Find a supportive publisher.

Blue Door Press have been wonderful to be part of because there is such a collaborative spirit. Pamela Johnson, one of the founders of the press, gave me a brief introduction (as you can see on the video) and along with Jane Kirwan & Daphne Astor have been real champions of my work. Who Do You Love is a personal novel, and in some ways quite challenging to write and publish, and I definitely could not have done it without BDP’s unstinting support. BDP has believed in my writing and given me a writerly confidence I haven’t had before.

TWO: Find a supportive bookshop.

The Brick Lane Bookshop were also very helpful; being a local author, they took extra care with things, keeping track of the people invited and offering to sell the books as well as opening after hours on a Friday. The shop was a great venue; cosy but with just enough space to contain the hoards.

THREE: Invite friends and family who like you!

The launch was a great excuse to catch up with family and friends who I hadn’t seen in a while. It was brilliant to see so many smiling faces who were willing to buy my book!

FOUR: Make the speeches short, snappy and include some brief readings.

It’s important to have speeches at a launch, but they do need to be brief; people need time to chat and socialise.

FIVE: Be merry in the moment.

A book launch is a time for celebration so being positive is important; take a moment to enjoy the beauty of people coming together to buy and read your work.

20170317_193108 FG, Kathy & Blake Morrison, Chris Kearney[/caption]
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Melissa Benn, Fiona Millar, Francis Gilbert
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Ian McAuley who launched his novel London Stone with me on the night as well.
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FG with Ayesha Kyrou & Abdul Hanan
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With Sonia Lambert & Andrea Mason (fellow novelists)
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With my father, Peter Gilbert & Tim Hewitt
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What Makes Blue Door Press Special

I would say that I am something of a veteran when it comes to attending book launches. I have seen the whole gamut: I have snuck into some “media celeb” book launches and seen the likes of Howard Marks, Chris Evans and Plan B. at various populous shing-dings; I’ve briefly clinked glasses with literary luminaries such as Martin Amis and Margaret Atwood in well-thronged, well-upholstered rooms; I’ve been more important at more low-key events when friends and colleagues have given readings and touted their work; and I’ve been largely nerve-wracked when launching some of my own books. I can still remember losing my book launch virginity in 2004, when I’m A Teacher, Get Me Out of Here was first published. That was very exciting because lots of people came along, attracted by the title and the publicity that the book enjoyed: it was serialised in The Observer and I appeared on quite a few TV and radio shows talking about it. I remember drinking too much wine at the launch and not knowing quite what to make of it all. I was even snogged by an admirer!

So, I have seen a few. Nevertheless, the launch of Blue Door Press and two new novels by Pamela Johnson and Jane Kirwan respectively, founders of the press, was very special to me. Unique even. At first, I couldn’t quite put my finger on why. There was a very nice ambiance about the launch, which was in a chic venue in Seven Dials, Covent Garden; it really filled up as the evening wore on and even the heat of the day and all those bodies could not dampen people’s enthusiasm and joy, which was very palpable.

However, I have been to events which have had similarly positive vibes. No, it wasn’t quite that which made it so inimitable. It was only after the speeches that I began to realise what made the moment so singular. Then, it hit me like a novel falling on my head from a high shelf: this was the very first time I had felt that authors were really taking control of their own literary destinies. In all the other launches I’ve been to, there was always the sense that the authors needed to bow down before the publishers; tug their forelocks and doff their caps at the “big boys” such as Penguin/Random House etc, and express extreme gratitude at the smaller outfits. This sense of neediness for a publisher was even the case when I’ve been to events where self-published books have been presented; you always got the sense that actually the authors were hoping that one day a “proper” publisher might take them on.

Not so with Pam and Jane. They have done something different entirely in my view. They’ve set up a writers’ collective which has the rigour and high standards of a “traditional” mainstream publisher, but has the autonomy of a self-publishing outfit. It is worth watching the speeches to see and feel this point conveyed:

I spoke to one of the revellers at the launch who made these points in this video:

Above all, BDP is about publishing high quality, readable fiction. I’ve already written rave reviews of both books on Amazon: my review of PJ’s brilliant Taking in Water is here, and JK’s moving Don’t Mention Her is here. These are both writers who are at once literary and accessible. The two things don’t always go hand-in-hand. In a sense, Pam and Jane’s work are the press’s manifesto; they lay out the standards by which other work must be judged. Standards which many people feel are very high. Here are some fans talking about their work:

As you may have noticed at the end of the first video on this blog, I am delighted to have my new novel Who Do You Love accepted by BDP. Pam has proved a brilliant editor and has given me some work to do on the current manuscript, but all being well I hope to publish the novel in late January next year. More on my novel at another time I hope!

Francis Gilbert